The brand CANNA is a company that investigates the concept of legalized cannabis sold in everyday stores. The goal for this project was to elevate the pre-existing negative views of cannabis and strip away the stereotypical images. This was done through the branding style using antique pharmaceutical designs to give it a Victorian and comforting feel. Deep reds were used to reflect medical themes, like the red cross, first aid, and trust. Creating these associations builds on the science that has shown the medical benefits of using cannabis.