Denver holds one of the largest Cinco de Mayo festival in America, attracting thousands of people each year. Branding was created to unify the whole organization and bring identity to the event. The goal of the branding was to reflect the excitement of the festival in a clean, modern aesthetic. For the logo, a bold, painted typeface was created to mimic the colorful, loud, exciting, and chaotic nature of the event. Along with the logo, a clean geometric pattern was created to contrast the scratchy shapes of the designed typeface. The circular pattern reflects sound waves from the brass music and to capture the loud excitement of the event. 

Please note, any existing businesses used or google images obtained (although modified) are strictly for educational purposes. No financial gains were made from these materials.