Evolution Fresh is a new company founded my the CEO of Naked Juice, who left to create a new product that was healthier than the Naked and Odwalla Brand. The Evolution Fresh advertisement campaign focused on what sets Evolution apart from the rest of the competition. Evolution’s juice is cold pressed, which is a new technique that has shown benefits in taste and health. For this ad campaign, it was important to educate the viewers on the importance of the cold press technique and why that was important, which set it apart from its competition. The phrase, “cold pressed. Never cooked” was created to emphasize the importance of the outcome of the juice. The ads feature the juice frozen in bottle form along with a liquid background to showcase the simplicity of ingredients and concept behind the company. The frozen aspect will connect viewers to thirst, simplicity, and the cold press process.

Please note, any existing businesses used or google images obtained (although modified) are strictly for educational purposes. No financial gains were made from these materials.