Out of Chaos is a museum exhibition created around the work of Frank Gehry. This exhibit focuses on his conceptualizing processes through sketches, model making, and other design outlets. To display his unique approach to design, a whole range of elements were created to market this event. The concept behind the design approach was to showcase Frank Gehry as a fine artists. and to show off his work in the ways famous paintings and sculptures are displayed. The identity was created in the style of Gehry’s famous sketches, and paired with a grotesk typeface to contrast the organic line quality of the mark. The marketing materials is finished in a brownish grey color scheme to bring a sense of warmth and craft in an elegant setting. This was a collaboration between De Sergio Villalona and Amaline Bassetti. 

Please note, any existing businesses used or google images obtained (although modified) are strictly for educational purposes. No financial gains were made from these materials.